Delivering Differentiated Clinical Education to Practices

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In a previous working environment, Life Sciences companies had large sales teams who traveled extensively and could spend hours in the office with healthcare providers, understanding their patient mix and discussing the utilization and benefits of specific products. Times have changed. With more hyper-focused resources, spreading a sales staff across the country is no longer economically feasible. Recent studies have shown that one in four interactions with salespeople have been replaced by digital interactions1 and physicians now educate themselves via tailored websites or materials specific to a product. But those websites cannot necessarily deliver specialized information.
Delivering differentiated education to physicians based on the needs of a particular practice can help improve the management and treatment of specific patients. With key clinical data assets from integrated clinical and financial data, Life Sciences companies can understand the current treatment dynamics within the community setting with practice benchmarks.

Individual practice education needs vary where one practice needs to better understand the time between administration of the product, while another needs to improve supportive care use. Being able to tailor each message to the practice will help drive more appropriate treatment choices and ultimately improve patient care and will help companies optimize their resources to reach individual practices.

“With the evolution toward value-based care, more focus through education using real-world data, specifically theirs, will set up Life Sciences companies for the adoption of clinically oriented contracts through their group purchasing organizations and payers,” noted Susan Weidner, senior vice president, IntrinsiQ Specialty Solutions.

IntrinsiQ Specialty Solutions can offer Life Sciences companies the opportunity to deliver differentiated clinical education through its Insight-Driven Education program. For more information about the key clinical data and how you can tailor your education, contact analyticsales@intrinsiq.com.