Drug Market Insights

Knowledge you can put to work

Understanding the potential markets for your product is essential. Our business intelligence tools can help maximize your product's success with insights into the purchasing and utilization patterns of your customers.

 

MarketVIEW

Take targeted action with timely drug sales trends

MarketVIEW delivers a comprehensive market snapshot to your inbox, arming you with the information you need to maximize your product's success. With our drug sales trends reports, you'll understand purchasing and utilization patterns at the practice and clinic level, allowing you to recognize your uptake and where opportunities exist in real time.


 

MarketTREND

Driving your product's utilization

MarketTREND analyzes patient treatment data from community-based oncology practices to give you real-time line of sight into rapidly changing and competitive markets. With utilization insights delivered in a competitive context, you can track your patient volume or tumor-specific market share and identify changes in treatment patterns early. And with customizable market queries, you will be able to quickly answer your key business questions around product adoption and utilization.


 

SiteALERT

Target your marketing efforts

SiteALERT provides you with a customized report of which physicians are adopting and utilizing specific drugs, and how regularly they are doing so. This enables you to take a closer look at previously unknown market potentials by tumor type, disease state, or drug sequencing to help you accurately adjust your marketing spend. We'll help you target specific segments and communicate your message clearly to the physicians who prescribe your product. 


 

CustomANALYTICS

Uncover your opportunities

With CustomANALYTICS, we'll be your consultative, solution-oriented partner, delivering insights into prescribing patterns to improve usage and uptake of your drug. Using data standardized to your definitions to account for disease-specific attributes and metrics, you can assess the current state of your product and enhance baseline segmentation and targeting. We can also help you look at your competitive landscape through Opportunity and Risk Assessment reports, giving you visibility into what customers buy which products and when.


 

Pharmacy dispensing reports

Understanding physician prescribing behavior

Our customized reports include prescription claims of oral anti-cancer therapies and supportive care agents dispensed from members of ION's Specialty Oncology Network (SON). Generated from a network of over 1,600 physicians from more than 160 unique sites, these dispensing reports can help you develop a deeper understanding of individual physician prescribing patterns to enhance targeted education, sales and marketing. Set your segments and cadence of reporting, and start turning data into action. 

Your insights are waiting.

When it comes to data, bigger really is better. Discover the insights you can unlock when you tap into the power of the AmerisourceBergen network.
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