Specialty Insights
Facilitating physician feedback
Understand cancer care through market research using Challenging Cases®
These live and virtual interactive events provide insight into complex clinical decisions and patient challenges. Understanding how clinician behavior, awareness and perception influence decision making are critical to predicting trends and future product utilization among community oncologists.
"I loved the different scenarios i.e. what happens if patient progresses on first line therapy and different characteristic changes (age/renal function etc.)"
"The case-based questions which you asked are very informative because we get to see how others would treat. Great review."
Physician education programs
Creating differentiated education programs with Insight-Driven Education
Primary market research
See your product through physicians' eyes with Emerging Perspectives
Whether you're launching a new drug or have a new set of indications for an existing product, you need provider input regarding appropriate use and unforeseen challenges to adoption. Through our new Emerging Perspectives program, we'll assemble a panel of physicians to provide case-based feedback on your product using primary market research.
Before meeting, we'll conduct surveys to see how providers would typically respond to the scenarios you propose. Then we'll facilitate an in-person question and answer session to help the panel better understand your drug. Afterward, we'll conduct quantitative and qualitative assessments to see if product education affected providers' approaches. The results will help you identify barriers to adoption and refine your go-to-market strategy.
Talk to our team to understand how Emerging Perspectives can help you plan for the road ahead.