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Real-World Insights

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Facilitating physician feedback

Physician feedback and insights are primary drivers to your product's success. We can tap into real-world evidence to help you focus your messaging to drive appropriate utilization, identify potential barriers to adoption, and pressure-test hypotheses before investing in deeper research.
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Primary market research

Understand cancer care through market research using Challenging Cases®

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Using qualitative and quantitative assessments across solid tumors and hematologic malignancies, Challenging Cases create a forum for physicians to mimic the clinical experience and provide you with insight into the relevant decision factors and patient care patterns.

These live and virtual interactive events provide insight into complex clinical decisions and patient challenges. Understanding how clinician behavior, awareness and perception influence decision making are critical to predicting trends and future product utilization among community oncologists.
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"I loved the different scenarios i.e. what happens if patient progresses on first line therapy and different characteristic changes (age/renal function etc.)"

"The case-based questions which you asked are very informative because we get to see how others would treat. Great review."

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Physician education programs

Creating differentiated education programs with Insight-Driven Education

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With the right data, you can optimize your drug’s performance by tailoring education programs to help physicians improve the management and treatment of their patients. With Insight-Driven Education, we synthesize dispensing, administration and precision medicine data to identify where additional patients could benefit from a treatment, or when optimal durations of therapy are not being achieved.
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Primary market research

See your product through physicians' eyes with Emerging Perspectives

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Whether you're launching a new drug or have a new set of indications for an existing product, you need provider input regarding appropriate use and unforeseen challenges to adoption. Through our new Emerging Perspectives program, we'll assemble a panel of physicians to provide case-based feedback on your product using primary market research.

Before meeting, we'll conduct surveys to see how providers would typically respond to the scenarios you propose. Then we'll facilitate an in-person question and answer session to help the panel better understand your drug. Afterward, we'll conduct quantitative and qualitative assessments to see if product education affected providers' approaches. The results will help you identify barriers to adoption and refine your go-to-market strategy.

Talk to our team to understand how Emerging Perspectives can help you plan for the road ahead.

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Your insights are waiting.

When it comes to data, bigger really is better. Discover the insights you can unlock when you tap into the power of the AmerisourceBergen network.